Wot no geo?

I’ve been saying to people that I’m not too excited about the announcements from F8 last week. I suppose this is because I was expecting the announcement that many were – that Facebook would launch a geolocation service. I still expect they will (even if it’s by way of acquisition). With 400 times the user base of Foursquare, just imagine how much faster they could build their ‘places’ database than the numerous firms all racing to do so; and what a valuable chunk of data that would be too.

Well, we didn’t get that announcement, but it’s taken a few days to dawn on me that geolocation is only one part of a much bigger picture – and that announcement we did get. It’s the Open Graph.

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Dear ordinary Facebook user. If you’re not a developer, or ‘social media guru’ you probably didn’t watch Mark Zuckerberg’s keynote speech last week; you probably haven’t read about the open graph protocol, and you probably haven’t tried out any of the new social plugins that Facebook have released. Because of this you may not be aware of some seemingly small changes that affect you more than you might think.

Here’s one: the ‘like’ button. This has become more than just a casual way to show your friends you think something is cool. It’s become more powerful for advertisers, more useful for Facebook, and for you … ? Continue reading…