People think I’m crazy for deleting my Facebook wall each day. When I’m put on the spot about this (usually after a few beers) I tend to rattle on like a deranged conspiracy theorist and generally make it much worse for myself.
One comment usually brings the issue home quite nicely though. I ask:
“How often to you mention being drunk, or being hungover on your Facebook wall?”
- the answer is invariably “often”
“What if in five years you can’t get life insurance because you’ve been profiled as a high risk for alcohol-related illness?”
Should I be paranoid?
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I’ve been thinking a lot about sentiment analysis recently; for a number of reasons:
Datasift (a new product by Tweetmeme, currently in rather exclusive alpha) offers sentiment analysis as part of their streaming filters for Twitter.
Valley-based Fflick are developing their own sentiment engine via machine learning algorithms. The current manifestation of this is a movie review site, but they will be pursuing other verticals – no doubt once the tech has improved and they’ve got some $$s.
Qwiki, which I wrote about yesterday, appears to be on the artificial intelligence trail too. The task of establishing whether content is relevant/important/canonical is an incredibly daunting task to automate.
Finally [prompting this post] this morning I see a product launched by Lewis PR: Chatterscope monitors brand mentions and performs sentiment analysis – A free alternative to Radian6 and Alterian, perhaps? Monitoring and alert functionality is obviously useful, but sentiment analysis – that’s the marketing holy grail, and I’ve always been sceptical.
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When I block a commercial user on Twitter I hashtag it #dmblock, a few people have assumed [almost] rightly that DM stands for Direct Message. It could do, buy actually I intended it to stand for Direct Marketing – it could also stand for Data Mining. Read more…
Not being a marketeer or PR guru I’ve been struggling to get JASPA‘s raison d’être across succinctly enough. The elevator pitch is easy; give me a 100 words and your attention and I’ll get the message across. Give me 10 words and I’m useless. Read more…