or – A feature agnostic look at F8 2011; steps in the same direction

Another F8, another set of powerful new features, and yet I’m not surprised by any of them. I’m not saying I predicted them (I didn’t) but the announcements are typical of what I see as a clear pattern in Facebook’s evolution.

Without discussing specific features, the pattern of Facebook’s ‘progress’ typically adheres to these traits:

  1. More connections;
  2. Less friction;
  3. Deeper integration.

That’s Facebook marketing language. I interpret these traits follows:

  1. More data;
  2. Less opportunity for users to think;
  3. Placing Facebook at the centre of the Web.

Yes, I’m a cynic. Did you not know?

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