Take a look at this screen shot from my Google Analytics dashboard.
These are all click-throughs from tweets. They are all referred by Twitter’s URL shortener (t.co). Unfortunately this data is fairly useless. I’d like to know who the influential tweeters are and what the tweets said. I could search Twitter for the full URLs, but Twitter search is – quite frankly – rubbish for this.
My initial reaction to this vague and seemingly obfuscated data was annoyance, but after doing some research I now see that this data is actually a bonus. That doesn’t mean it can’t be improved though.