For the past few months I’ve been working on a start-up with my business partner Dan Leach.

Our goal with Brandfeed is to connect brands and the media more effectively. There are similar efforts on both sides of this fence, but our approach is to provide a centralised database of pressrooms with a journalists’ dashboard all under one roof. The idea as that our pressroom format will become familiar to journalists, so they always know where to go when the they need a media contact, logo asset, or hi-res photo of a CEO. Additionally we offer discovery and notification features so journalists can ‘follow’ the brands they’re interested in, receive content and suggestions in a low-noise environment that they control.

With Dan’s experience in brand communication strategy and my background in tech and creative, we think this is going to be pretty special.

We’re not ready to launch yet, but yesterday we went public. It’s great to be out; I no longer have to say “I’m working on this thing I can’t tell you about yet“. I’m a great believer in transparency and not keeping ideas to yourself, but that’s another blog post

We’ll be giving private previews of Brandfeed to industry friends very soon. After we iterate from that round of feedback we’ll be running a more public beta programme. If you’re a journalist, brand representative or PR you can register for the beta now.

Update – 06 Aug
We are now in a public beta phase.