* disclaimer: I have no evidence that Charlie Sheen drinks Kool Aid.
It’s no secret that the advertising industry is under pressure to invent new ways of reaching an increasingly savvy and cynical audience. It may be one step ahead of the average consumer – but not us cool Internet kids – we own this place. We trained our eyes not to look at banners, we laughed in the face of FarmVille, and now we’re hiding Groupon from our News Feeds (so last year). We win at Internet.
Sometimes though, I realise I’ve not been quite cynical enough. Like when I found out Cassette Boy was getting paid by ITV. These moments are a little reminder of how the world really works.