Part of my DevNest talk last week was examining Twitter’s position on desktop clients. i.e. whether they wish to own the space that the likes of TweetDeck and Seesmic are occupying. They have quite purposefully owned the mobile space, most interestingly through their acquisition of Atebits which saw Tweetie become the official “Twitter for iPhone” and the most popular mobile client after m.twitter.com. I’m sure this will prove essential in reclaiming their brand.
Last night Twitter announced a new version of their main website, quickly dubbed #NewTwitter.
I’ve not seen the interface first hand as yet, it will be rolled out over the usual undefined period of time. As with previous features, such as “who to follow”, it may even flick on and off – who knows. There are a number of features I’m curious to see, such as whether they’ve added full geo support, i.e. adding of ‘places’.
But I digress; these new features and all the whooping over slick new interfaces are not what this post is about. What interests me is what Twitter are doing with their brand, how it affects the developer ecosystem and why the hell anyone would attempt to base a business on the Twitter platform.